Tuesday, March 11, 2014

What Does Google Glass Mean for Events?

Since its introduction it in 2012, Google Glass has been the subject of discussions and debates. The wearable, voice-controlled Android device that was made available for beta testing to a handful of applicants in 2012 has now become one of the decade’s most anticipated gadgets. 

With its commercial release scheduled for 2014, everyone is talking about Google Glass and—more specifically—what it could mean for events and trade shows.

Google Glass
Google Glass could revolutionize the event experience. 

What is Google Glass?

Before going any further, let’s first take a look at what exactly Google Glass encompasses. If you have been following the evolution of this device for a while, you know that this wearable computer can be worn just like any other pair of regular glasses. What sets Google Glass apart from those glasses, however, is its ability to respond to commands—and this is when things become interesting.

Many people refer to Glass as a hands-free smartphone. From what we know so far about it— thanks to this video—it is. The tiny, head-mounted display screen set above the eye allows you to perform a wide array of everyday tasks without ever requiring you to move a finger. 

It does not matter whether you need to find information, translate a sentence in English, take a picture or even record a video—Google Glass does it all for you.

Attendees and Google Glass

Let's say you are attending a technology trade show next year. While wandering around the venue, you come across a product that you think could potentially benefit your company. Had you still been in the year 2013, taking out your smartphone and finding the appropriate app—namely, the camera—would have been necessary. Now you can simply talk and let the magic happen. 

“Google Glass, take a picture.” (If you're comfortable talking to it in public, of course.)

For attendees, Google Glass would mean a revolution in simplicity. This enhanced event experience would promote conversation on social networks, and it would be easier than ever for attendees to share their newfound knowledge with the entire world…
Or simply with people back at the office.

Event Organizers and Google Glass

What does it mean for event organizers when on-site content is being shared on Twitter and Facebook? More exposure, of course—and for event organizers there’s never enough of it. As more and more content is being shared on social medias, the event organizers—and even the exhibitors—definitely benefit from the increased interest shown by the public.

Google Glass, however, might not only simplify the process of sharing on-site content online—it might even simplify the process of finding that content (in real life, that is). By downloading an event app with a full Google Glass integration, everyone at the event would have a clear idea of where locations of interest are situated on the premises.

Drawbacks of Google Glass

As with every new technology, it is impossible to say that Google Glass is without its potential drawbacks. For one, event organizers would have to become really good at social networking to reap the full benefits of increased exposure. They would also need to find a way to handle the ever-expanding need for Wi-Fi connectivity.

The possibilities are endless, and with its commercial release just around the corner, it is quite likely that this device ends up revolutionizing the way we not only see and organize events—but the way we experience them as well.