Wednesday, March 27, 2013

8 Reasons Video Sells At Trade Shows

Is your boss or organization still sending you to events with a table runner and a stack of brochures? Maybe your HR director is asking you to recruit with a glossy folder and a cell phone stand?

It's embarrassing isn't it? You're sitting at a show amidst a sea of technology trying to sell with the tools of the '90s. Today we make your case for investing a little more in your booth to get big returns.

The Trade Show Ice Breaker

8. Video is the ultimate ice-breaker. We've all seen people walk by our booth, head down, trying to avoid the awkward avoidance of the hard sell. Why not let a great video display break the ice for you and give you common ground to talk about with your potential customer?

7. Time is money, so no matter how complex your message, a short video adds clarity to your selling features, which means more impact on your customers. Compact the content of your product or services into around 90 seconds.

6. Video resonates with young professionals. According to the Center for Exhibition Industry Research, young professionals look for engaging marketing messages that allow them to interact with the event through various media.

5. That big display is no longer the domain of only the big boys. Incredible displays today are affordable, and you don't have to buy them. We rent video walls and screens to businesses of all sizes every day.

4. Video evokes emotion. No other communication method makes as deep of a connection with your customers.

3. An engaging video means your customers are spending more time at your presentation and less time at everyone else’s.

2. Video lives. It doesn't need days off. It doesn't have family emergencies. A great video can sell your product or service at shows, on your website, on Facebook and YouTube for years.

1. Today's customers expect it. Think about the last convention you attended, or even an expo for a marathon. Did you spend more time at booths with great visual displays or ones handing out pens and pamphlets?

Or consider that 72 hours of video are uploaded to YouTube every second!

How long can you afford to sit on the sidelines of a trend that isn't reversing course?