Friday, November 21, 2014

The Highest Rated Corporate Meeting Venues in Orlando

Original photo by jimnix on Flickr

In 2013, Cvent evaluated more than 5700 cities and ranked Orlando, FL as the number one meeting destination. With an estimated 245 hotels spread across the city and meeting space of 2,115,982 square feet, Orlando reigns as the most sought-after spot for corporate meetings and events. With a winning combination of accessibility, affordability, value and entertainment, Orlando offers everything you need to make your corporate event a grand success. Here are five of the best choices for corporate meeting venues in Orlando that combine all those things for events of varying sizes.

Thursday, October 23, 2014

Conference Technology Ideas: Inspiration from 4 Experts

Conference technologies incorporate everything from projectors to NFC devices. Depending on the specific event and attendee needs, there is a huge range of demands event professionals need to meet. It can be hard to keep up and stay fresh, so we asked event experts questions about inspiration, the future, their least favorite trends in conference technologies and more.

Thursday, September 18, 2014

The Highest Rated Corporate Meeting Venues in Chicago

Chicago is not only one of the world’s greatest cities; it is also one of the best for hosting a corporate meeting. In 2013 Chicago was ranked #2 by Cvent for top convention destinations and it’s easy to see why. With venues large and small, hundreds of hotel and event spaces and a world class city to explore, Chicago has everything needed to make a corporate event a huge success for both organizers and attendees. Below are 5 of the highest rated event and corporate meeting venues in Chicago.

top rated corporate meeting venues in Chicago

Wednesday, August 27, 2014

Trade Show Technology Strategy for Marketing Rockstars

Marketers and managers can make the most of their efforts with a trade show technology strategy that looks beyond the basics. There’s much more to it than simply throwing presentation slides on a screen or raffling off an iPad.
A well-rounded trade show technology strategy involves a multipronged approach. Technology can play a huge role in each marketing segments (pre-show, on-site and post-show), so choose options that present a cohesive strategy and support your long-term efforts.
iPads can be a part of a successful trade show technology strategy

Tuesday, July 29, 2014

3 Surprisingly Easy Trade Show Tech Ideas

With the array of AV equipment available for trade shows and the burning desire to avoid looking outdated, its easy for exhibit managers to overcomplicate the technology in their booths. Sometimes, its helpful to take a step back and evaluate your exhibit design to narrow down surprisingly easy tech ideas.

The First Step
The first step in determining how to use tech at a trade show is in understanding the audience. Attendees’ schedules are usually packed, so technology should be used to catch their attention, keep it, educate them and leave them impressed without taking too much of their time. Additionally, many people dont want to get bogged down in technology or admit they dont understand it, which means smooth implementation and efficiency are key.

Idea 1: Quickly Introduce Your Brand or Product

A couple of flat screens or a video wall are the easiest ways to dress up a booth and provide information to people walking past.

If you don’t have the budget for a custom-produced video, keep away that PowerPoint expertwho accosts viewers with 50 lines of text per slide. Two or three sentences is enough to catch interest and make a point on the screen. Then see if you can engage the prospect in conversation to explain more.

The advantage of digital displays over banners is they can be updated quickly and provide a focus for the specific show. Welcome to Mortgage Banking 2014this week and Consumer Banking Worldnext week.

Video wall example from NeoCon trade show

If you don’t display specific product information, use the screens to describe what you do. Whether for a new, unknown company or an industry giant, this means aggressive editing of the message — an easily-digestible version of what do you do, what advantage your product offers and then maybe a limited bit of company history.

  • Keep it short and catchy
  • Make it about the customer, not about you
  • Avoid overused buzzwords like passion, seamless, value, world-class
  • Use technology to project personality for example, mix images of employees with their pets among your marketing messages