Chicago is not only one of the world’s greatest cities; it is also one of the best for hosting a corporate meeting. In 2013 Chicago was ranked #2 by Cvent for top convention destinations and it’s easy to see why. With venues large and small, hundreds of hotel and event spaces and a world class city to explore, Chicago has everything needed to make a corporate event a huge success for both organizers and attendees. Below are 5 of the highest rated event and corporate meeting venues in Chicago.
Thursday, September 18, 2014
Wednesday, August 27, 2014
Marketers and managers can make the most of their efforts with a trade show technology strategy that looks beyond the basics. There’s much more to it than simply throwing presentation slides on a screen or raffling off an iPad.
A well-rounded trade show technology strategy involves a multipronged approach. Technology can play a huge role in each marketing segments (pre-show, on-site and post-show), so choose options that present a cohesive strategy and support your long-term efforts.
Tuesday, July 29, 2014
With the array of AV equipment available for trade shows and the burning desire to avoid looking outdated, it’s easy for exhibit managers to overcomplicate the technology in their booths. Sometimes, it’s helpful to take a step back and evaluate your exhibit design to narrow down surprisingly easy tech ideas.The first step in determining how to use tech at a trade show is in understanding the audience. Attendees’ schedules are usually packed, so technology should be used to catch their attention, keep it, educate them and leave them impressed without taking too much of their time. Additionally, many people don’t want to get bogged down in technology or admit they don’t understand it, which means smooth implementation and efficiency are key.
The First Step
The First Step
Idea 1: Quickly Introduce Your Brand or Product
If you don’t have the budget for a custom-produced video, keep away that PowerPoint “expert” who accosts viewers with 50 lines of text per slide. Two or three sentences is enough to catch interest and make a point on the screen. Then see if you can engage the prospect in conversation to explain more.
The advantage of digital displays over banners is they can be updated quickly and provide a focus for the specific show. “Welcome to Mortgage Banking 2014” this week and “Consumer Banking World” next week.
If you don’t display specific product information, use the screens to describe what you do. Whether for a new, unknown company or an industry giant, this means aggressive editing of the message — an easily-digestible version of what do you do, what advantage your product offers and then maybe a limited bit of company history.
- Keep it short and catchy
- Make it about the customer, not about you
- Avoid overused buzzwords like passion, seamless, value, world-class
- Use technology to project personality — for example, mix images of employees with their pets among your marketing messages
Thursday, July 10, 2014
Many times, the decision between owning vs. renting a trade show exhibit comes down to customization options and cost. You don’t want to look bland or outdated this year or 5 years from now, so you need cost-effective options to allow creative flexibility. The same considerations apply to renting trade show technology.
Whether you own your trade show exhibit or rent it, the technology inside offers the same benefits. First, we need to cover the basics.
What Technology Does for Trade Show Exhibits (when done right)
- Allows practically at-will customization
- Keeps your brand looking modern and up to date
- Attracts attention from expo attendees (and keeps it)
- Offers memorable interaction and product demos
- Includes options capable of everything from lead capture to sales
Everything from iPads and video walls to electronic whiteboards and projectors have their place at trade shows. But for the same reasons you want customization options for your exhibit, you may not want to be locked in to same technology for every show.
Reasons Your Trade Show Technology Needs May Change
- New products
- Different marketing objectives or audience at different shows
- Change in budget
- An ever-changing industry like interior design
- Adjustments in strategy like gamification or on-site sales
Disadvantages of Purchasing Trade Show Technology
- Technology can become obsolete overnight
- Little to no technical assistance without extra trained (expensive) staff
- Cost of storage
- Hassle of keeping the software current
- Limited to what’s in your inventory
Basically, it boils down to two things: brand image and cost.
Your needs and attendees’ needs and tastes change all the time. The cost effectiveness and choices that come with trade show technology rentals help you keep up. If that’s a good enough reason to influence your exhibit structure decisions, it’s good enough to affect your technology decisions.
How to Keep your Event Technology Up-to-Date
- Customize graphics and visuals. Low-cost options include Powerpoint; high-reward but higher-cost options include custom apps and videos.
- See people using technology in a new way in everyday life? Talk to your vendor or exhibit designer about how to incorporate it at the next show.
- Regularly reevaluate marketing and sales tactics to find things that will make them more effective and efficient.
- Check out your competition for inspiration—and then do it better.
- Talk to your technology vendor about inventory and ideas. We love this stuff!
Thursday, June 5, 2014
Now that Google Glass is available for anyone to purchase, let’s follow up on how Google Glass could be used at events, expos and trade shows. How can event organizers and attendees use Google Glass to make the most of live events?
Google Glass is still a new technology, but new apps are arriving every day. Here are some that could prove to be invaluable tools for event organizers and attendees alike.
|Photo by Ted Eytan|
Apps for Event Organizers
For organizers who want to up their marketing knowledge, Google Marketing Land on Glass is a great app for staying current on marketing trends. This app could help organizers stay up to date with what’s new and trending, helping them to keep their event as current as possible.
Apps for Presenters
Have to give a speech or teach a class at an event? The Google Glass Speech Helper app would make this easy and hands free. You can upload a draft of your speech and your slides directly to Glass, eliminating the need for notes or prompters. Event organizers can easily send ideas and images to speakers to help keep speeches going smoothly, and speakers can feel confident that all their materials are in one place and easily accessible.
Apps for Attendees
The app Glass to Phone allows you to share your photos and videos instantly with your phone. This would make it a snap for event attendees to share with their friends and co-workers, also making for a great WOM marketing tool.
With Glass Tweet, attendees can send tweets straight to Twitter from Google Glass, instantly sharing their thoughts and ideas about the event. Since event hashtags are now a staple in trade show and convention marketing, any way to make using them more streamlined should be a welcomed change.
Attendees can now use Foursquare on Glass, allowing them to check in to events electronically. This could greatly improve efficiency and wait times at event ticketing booths and entrances, and potentially help eliminate wait times all together. Not only would this benefit attendees by making their check in process a breeze, but it would help make the overall event a success. Attendees who get to skip waiting in line are apt to enjoy the event more, generating positive buzz.
Apps for Both Attendees and Organizers
Evernote Memory Keeper allows you to take notes, stay organized, and keep track of everything you experience at a live event. Google Glass will automatically send notes and pictures to your Evernote account, and vice versa. Attendees can keep a list of things to do and see at each event right at eye level, keeping them on track and moving from program to program. This could be a great tool for attendees and organizers, keeping events moving smoothly and attendees informed of when and where they should be at any given time.
Meetup is great tool for keeping track of attendees, or of all new contacts you may meet at an event. For organizers, Meetup provides you photos and information on all attendees and can also provide information from answered survey questions. Attendees can use Meetup to create electronic business cards and photos of new contacts.
Event organizers and attendees can benefit from the easy to use, hands free photo and video capabilities of Glass. In this article describing using glass at a trade show, the author creates an informative documentary using Glass at ASAE’s Tech Conference and Expo. This video is a great example of how Glass can be used as an unobtrusive way to record classes, talks, workshops, or even interview attendees. This can be a great marketing tool for event organizers as multiple employees could be taking photos or video at one time. And with the FullSCREENBeam app, videos can be sent directly from Glass to YouTube. Event organizers and attendees can now easily post video or photos online during the event instantly.
Apps for Out-of-Towners
There are many Google Glass apps now available that help travelers and visitors make the most of their time away. These apps can help event organizers lure out-of-towners to their events, helping to ensure attendees have a great time. The Stay Glassy App can help you navigate an unknown public transportation system, giving you bus and streetcar arrival times.
Word Lens instantly translates words into your own language. Just look directly at a sign, menu, newspaper, or any printed material, and Glass instantly translates. This App could help open up events worldwide, making the event accessible in every language.
The Field Trip app sends notifications of nearby points of interest and allows you to ask questions about what is nearby. You can get recommendations on venues, art, museums, food, and more. Field Trip would allow out of town visitors to plan their own self-guided tour of a given city.
Attendees can now use Google Glass to find nearby restaurants-- a popular after-hours venue for traveling groups. The Glass Eats app lists all nearby restaurants and also gives Yelp reviews and recommendations. Once a restaurant is found, the OpenTable app can then be used to quickly make a reservation. Google Glass can make it easy and fun to find a great place to eat when at an event. Whether you are out of town or simply out of your neighborhood, Glass helps you find the best food the city has to offer.
Apps for Everyone Back in the Office
Do you want your whole office to attend an event but can’t afford to send them? Have one representative attend wearing Glass, and use the Live Stream for Glass app to share with the whole office. Set up a video screen or monitor and everyone can watch what is going on at the event through the participant’s eyes, live.
Questions to Ask
Many of these apps and uses depend on event rules adapting to keep up with technology. Many trade shows limit the use of photography (usually to protect exhibitors’ products from competitors or for monetary purposes) and the live streaming of presentations could bring up similar issues. Exclusivity and access to speakers and exhibitors are a major selling point for expos. What can organizers and associations do to adapt to Google Glass and get the most out of it?
Technically speaking, WiFi is already an issue at many convention centers. Connectivity will have to improve in order to get full use out of these apps.
Google Glass can provide something for everyone when it comes to live events, expos, and conferences. Although the debate still goes on as to whether Google Glass will catch on at live events, it will be exciting to see if it does, as Glass could greatly improve the experience for all.